Technology Netflix to Remove Subscription from Inactive

22:37  22 may  2020
22:37  22 may  2020 Source:   terrafemina.com

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Accounts As surprising as it may seem, users continue to pay for their Netflix subscription every month without ever taking advantage of the streaming service. The American group, which registers millions of new subscribers every month, has indicated that it will initiate a deactivation process for its customers who have not used the service for at least 12 months.

"At Netflix, the last thing we want is for people to pay for something they don't use," platform innovation director Eddy Wu said in a statement, adding that 'a message will be sent to all subscribers who are affected.

"We ask all those who have not watched anything on Netflix for a year after their registration to confirm that they wish to keep their subscription," wrote the American giant.

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Allow "people to save money"

The platform has still specified that it will allow customers to re-register within ten months to keep their favorites, their profile and their display preferences.

Netflix, which will thus stop automatically withdrawing a sum from inactive accounts, explains this approach by the desire to position itself as a responsible company. "We hope that this new approach will save people the money they have so hard saved," said Eddy Wu.

Less than 0.5% of accounts are affected

By launching this campaign, Netflix said it does not expect a drastic drop in subscriber numbers. "These inactive accounts represent less than 0.5% of subscribers, or only a few hundred thousand," said Eddy Wu.

The company has already anticipated the fall in subscriptions linked to this campaign in its financial forecasts. As a reminder, the streaming platform has 183 million subscribers worldwide and generated sales of $ 5.8 billion in the first quarter of 2020.

  Netflix va supprimer l'abonnement des comptes inactifs © Reuters

Netflix: 4K quality is gradually becoming available again .
With the Covid-19 crisis and the establishment of confinement in several European countries, Netflix had curbed the quality of its content so as not to overload the network. Gradually, users of premium accounts will once again be able to benefit from 4K HDR. © Joel Kinnaman / Netflix With the Covid-19 crisis and the introduction of containment in several European countries, Netflix had reduced the quality of its content so as not to overload the network.

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