Technology EA can make Madden games until 2026 after renewing its NFL deal
New Parents Cameron Diaz and Benji Madden Stock Up on Supplies in Rare Appearance
Cameron Diaz and Benji Madden were seen on a rare outing after welcoming daughter Raddix in December The new parents were recently seen wearing latex gloves as they filled several reusable bags to take back home to their new baby daughter, Raddix. Both Diaz, 47, and Madden, 41, wore black hoodies and jeans on their outing, keeping a low profile as they bought the necessities.The private couple welcomed their first child in December, announcing her arrival in January with a sweet announcement on Instagram.“Happy New Year from the Maddens!” the new parents said in their announcement, shared on Instagram.
Electronic Arts and the National Football League have agreed totheir partnership for the NFL series until 2026. That means the Madden games, including the current , will remain the only simulation-style football games — with photorealism, current players and official team names — sanctioned by the NFL.
Along with the deal, both parties said they would develop a closer relationship with the aim to make Madden more true-to-life. “This partnership will also focus on design, visualization and development innovations to grow and deepen the world of Madden NFL, impacting how it plays and feels, and how players connect to the world of the NFL as it happens,” said Electronic Arts in a.
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EA didn’t say what that would involve, exactly, but as the NFLPA was also a party to the deal, it could make the games more player- and fan-friendly. “We have a shared vision to expand the fanbase of football through interactivity, and we’re thrilled to continue our strong partnership with EA Sports to bring this to life in more ways than ever,” said the NFLPA’s executive director DeMaurice Smith.
Other than in the game itself, the Madden series won’t have any competition for years to come. The NFL recentlya partnership with 2K, which produces other official sports titles for the NBA, WWE and PGA Tour (and also produced the NFL 2K franchise from 1999 to 2004.). However, 2K doesn’t have the right to produce simulation games — it can only develop arcade-style and other types of games à la .
The old agreement was scheduled to expire in 2022, but both parties obviously decided to ink a new deal sooner rather than later. The renewal agreement went to a vote yesterday, but the parties had already agreed to terms ahead of time, a spokesperson told. The deal includes a provision for a one-year extension, but financial and other terms were not disclosed.
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