Apple updates iPad line and launches red iPhone 7
Company drops ‘Air’ branding from iPads while launching a new colour in collaboration with Product Red and a new video app, ClipsStarting at £339 for a 32GB model with wifi only, and rising to £559 for a 128GB model with 4G, the new iPad, an update to the iPad Air 2, solidifies Apple’s intentions to split the line into three: an expensive iPad Pro, available in two sizes, for those needing a laptop replacement; a cheap iPad mini for those needing a small portable tablet; and the iPad sitting in between the two.
When you think of Apple’s most popular products you’ll most likely think the classic iPod, iPhone, iPad or perhaps the MacBook Pro. All of these hit it big with consumers and (mostly) remain highly popular. It’s also pretty safe to say they have greatly influenced our everyday lives and the tech world alike.
However, in the user satisfaction game a surprising entry has come top of the list. Apple’s AirPods, which launched last year alongside the iPhone 7, have received a 98% satisfaction rating in their debut year. This makes them the most popular product that Apple has ever launched.
Modern smartphones are incredibly boring — and Apple's new red iPhone proves it (AAPL)
Apple, finally, has done something different.Take a stroll through the aisles of a mobile phone retailer, and you'll see an endless stream of brushed aluminium, gleaming glass, and muted shades of gold and silver. It's tasteful. It's uninspired. It's dull.
To put that into perspective the first iPhone got a 92% rating when it came out all the way back in 2007. Of course Apple have now sold millions of iPhones and probably won’t sell half as many AirPods, but in year one feedback AirPods are king.
Apple products do tend to score well, and 92% is by no means a poor performance for a new product. In fact, compared to satisfaction ratings in other sectors it’s pretty outstanding. In 2015 Sky, TalkTalk and Virgin Media all scored between 48-52% satisfaction ratings for their respective broadband offerings. So Apple was already leaps and bounds ahead with their customers, albeit in a very different market.
Nevertheless, Apple’s success with the AirPods will undoubtedly be surprising, especially given the outrage that amassed when they said the iPhone 7 didn’t have a headphone jack.
Mobs almost formed in the street when Apple let the cat out of the bag, but users seem to like Apple’s alternative wireless offering. So why are they such a hit? AirPod users cited “sound quality,” “convenience,” and “battery life” among the top reasons to love the Apple headphones.
Furthermore, users were highly likely to recommend the product to friends and family, in fact so much so that Apple AirPod orders are currently backdated by six weeks. Meaning if you’d like to nab a pair you probably can’t, at least not for a few weeks.
Virtual reality support officially coming to MacBooks and MacOS .
Vive Valve/HTC Vive demoed on stage Apple today announced MacOS support for SteamVR as well as external GPU enclosure support. The news came during Apple’s annual Worldwide Developers Conference.Apple demonstrated the capabilities of VR on a MacBook by showing off a Vive HTC demo.“Through a newly announced external GPU, developers and content creators will be able to use a beta of SteamVR and the new MacOS, High Sierra, to access the creative power of Vive with their MacBooks,” according to a blog post on Vive’s official website.