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Technology "Uncle Ben's" and Co .: These companies change their logo because of the racism debate

15:45  19 june  2020
15:45  19 june  2020 Source:   gq-magazin.de

The Uncle Ben’s logo, deemed racist, will disappear from the rice packages

 The Uncle Ben’s logo, deemed racist, will disappear from the rice packages © Copyright 2020, Observations Uncle Ben’s has had its day. His black face with a bright smile, like so many dated African-American stereotypes, should soon disappear from the shelves of American supermarkets. "The time has come to change the Uncle Ben's brand, including its visual identity, and that is what we are going to do," admitted in a press release March, the global food giant, for whom "racism has no place in society ”.

The Uncle Ben logo and name was based on two people, according to the brand' s website: a Black As millions took to the streets and social media to protest policy brutality and systemic racism , Harvin began Many of the companies that participated also pledged to continue making internal changes

Uncle Ben ' s Parent company , Mars, Incorporated, announced its commitment to initiate a "brand evolution" the company responded, if they were Black-owned, a link to their Instagram post, and any further Many of the companies that participated also pledged to continue making internal changes

LifestyleUncleBen'sLogoAnderung.jpg © Getty Images LifestyleUncleBen'sLogoAnderung.jpg

Since the "Black Lives Matter" movement rekindled the racism debate all over the world, "Uncle Ben's "and Co. known to want to revise outdated company logos and brand names. ( also read: Black Lives Matter & Pride: This year it's about protest - more than ever! )

"Uncle Ben's" and Co .: It was time to face his past

Since the death of George Floyd by a police officer on May 25, 2020, the worldwide protest movement "Black Lives Matter" and sparked the debate about racial injustice and the era of slavery in the United States, more and more companies come to the public to their partly racist logos revise. The rice brand "Uncle Ben's" announced on June 18, 2020 on the website of the parent company "Mars" and via Instagram to rethink the packaging. The statement states: "As a global brand, we know that we have a responsibility to help end racial injustices. One way to do this is to further develop the brand and visual identity of 'Uncle Ben's', which we do We're listening to the voices of consumers, especially in the black community, and our employees worldwide. We don't yet know what the exact changes will be or when the exact time will be, but we are evaluating every opportunity. " ( Also interesting: Banksy - this is how the artist sets an example against racism )

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The Uncle Ben logo and name was based on two people, according to the brand' s website: a Black Texan rice farmer Similarly to Aunt Jemima, the brand' s logo got a makeover in recent years, but still has frequently been criticized by many, not only for its logo , but also because of the racist origins of

The company will change the name and logo of the brand after social media outcry, driven by singer Kirby It only took a few hours for Uncle Ben ’ s Rice parent company Mars Inc to follow suit. And, would these brands have taken these actions without the social media backlash forcing their hand?

Other companies draw consequences from social events

The message from the "Mars" subsidiary "Uncle Ben's" closes the logo that has existed since the 1950s rethink came just a few days after another major U.S. company announced it was removing racist connotations from its products. "Quaker Oats", which belongs to the "Pepsi" group, also wants to banish the signature image of a black woman from its breakfast products and even rename the brand after years of criticism.

In addition, the company "Conagra Foods", which is particularly well-known in the USA, informed the "Forbes" magazine on June 17, 2020 that it had "started a complete review of the Mrs. Butterworth's brand" , whose packaging also shows a black woman.

Quaker Oats getting rid of Aunt Jemima, citing 'racial stereotype.' Uncle Ben's and Mrs. Butterworth's may be next .
CHICAGO - The Aunt Jemima brand, which has graced syrup and other products for more than 130 years, is being retired. And the Uncle Ben's brand of rice and side dishes, along with Aunt Jemima's breakfast rival, Mrs. Butterworth's, may not be far behind. Chicago-based Quaker Oats Co., a unit of PepsiCo, announced Wednesday that it will first remove the Aunt Jemima image from its packaging, with plans to change the name at a later date. The company said it made the decision as it took a “hard look” at the brands in its portfolio.

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