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Technology Apple is reportedly canceling Arcade games that won't keep players hooked

01:12  01 july  2020
01:12  01 july  2020 Source:   engadget.com

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Earlier this year, Apple reportedly canceled several contracts for games that were set to launch on Arcade , the company’s game subscription service known for its library It allegedly canceled each of them for the same reason: Apple wants new games that will keep players coming back to the service.

Apple Inc. has shifted the strategy of its Apple Arcade gaming service, canceling contracts for some games in development while seeking other titles that Apple is increasingly interested in titles that will keep users hooked , so subscribers stay beyond the free trial of the service, according to the people.

Apple is apparently eager to tweak Arcade’s lineup to keep more subscribers. Bloombergtipsters say Apple has canceled contracts for some in-development games after determining that they didn’t have the level of “engagement” the company was looking for. The tech giant wants titles that “keep players hooked” so that they subscribe after their free trials are over, the insiders claimed. In a call with developers, Apple reportedly pointed to the action-puzzler Grindstone as an example of what it was looking for.

a bunch of different cell phones: Apple Arcade games on iPhones and iPads Apple Arcade games on iPhones and iPads

The iPhone maker said in a statement that its goal had “always been to grow and evolve” Arcade’s library, including in response to member feedback.

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Some Apple Arcade games in development reportedly cancelled . The report cited Grindstone as an example that fits this criteria: an addictive puzzler that was lauded by Polygon and others for keeping players hooked far longer than other launch titles in Apple Arcade ’s 60-plus game lineup.

Apple is reportedly shifting its Apple Arcade development strategy by looking for titles for higher levels of "engagement," while dropping some existing Apple is reportedly increasingly interested in games that will hook users to stay beyond their one-month free trial periods, Bloomberg reported.

A move like this would make sense. Arcade’s business model revolves around people subscribing to get continuous access to (hopefully) quality games free of in-app purchases and ads. If games finish too soon or simply don’t keep people interested after the initial rush, they may not wait to see if there will be more interesting games in the pipeline. It’s not clear how well Arcade is doing at this point, although the addition of another trial month led some to speculate that demand wasn’t as strong as initially hoped.

Unfortunately, those cancellations may have created problems for developers. Some of those with canceled contracts faced “financial woes,” according to the sources. While Apple apparently paid for any development milestones and said it would help with future titles, the judgment call is a reminder that Arcade developers are ultimately dependent on Apple’s decisions for their livelihoods.

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