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Technology Facebook's Instagram rolls out new tool for personal fundraising

16:32  21 july  2020
16:32  21 july  2020 Source:   cnet.com

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Start a Facebook Fundraiser to raise money for personal causes. Fundraise for medical, sports, trips, students, pets & more. Facebook reviews fundraisers . All personal fundraisers go through a review process to make sure they are for genuine causes.

Facebook fundraisers make it easy to support friends, family and the causes that are important to you, such as: No fees for donations to most non-profit fundraisers and low fees for personal fundraisers . Over 1 million non-profits on Facebook to support or raise money for a personal cause such as a

Instagram , a photo sharing app owned by Facebook , said Tuesday that it's releasing a new way for users to fundraise for personal causes.

a close up of a cell phone: Instagram is rolling out another way to fundraise. Angela Lang/CNET © Provided by CNET Instagram is rolling out another way to fundraise. Angela Lang/CNET

The social network said users in the US, UK and Ireland will be able to create personal fundraisers through Instagram as part of an initial test. Users can create a fundraiser by tapping "Edit Profile," "Add Fundraiser" and "Raise Money." They'll be able to add a photo, select a fundraiser category and add information to their fundraiser.

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Facebook fundraising and donations tools are only available to charitable organizations based in certain locations. To qualify for Facebook ' s fundraising tools , please confirm that your nonprofit or charitable organization is in a country or region where Facebook nonprofit fundraisers are available.

Both Facebook and Instagram already supported a degree of e-commerce — for example, Facebook has its Marketplace and will likely make a bigger push through its Libra cryptocurrency initiative, while Instagram allows users to buy products featured in posts and ads. But the company’ s new tools go

Users have to be at least 18 years old to create a fundraiser, which runs for 30 days. The length of the fundraiser can also be extended. Instagram says users will be able to fundraise for community projects, medical expenses, funeral costs and other personal causes. Instagram will review and approve the fundraisers before users are able to start raising money.

The release of the new feature shows how Instagram is responding to the increase in social activism in the wake of the police killing of George Floyd, a 46-year-old Black man in Minneapolis. People have been turning to social media to fundraise for different causes including social justice organizations and groups helping to combat the novel coronavirus. Instagram said that donations on the photo service doubled in the last 30 days and posts that mentioned donation increased by more than 200%. Since January, Facebook and Instagram users have raised more than $65 million for fundraisers related to COVID-19, the respiratory illness caused by the coronavirus.

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The new tool will allow Facebook users to raise money for personal crises and other campaigns. Facebook also is adding the ability for Facebook Pages Facebook today announced it’ s expanding its set of online fundraising tools to include its own GoFundMe competitor, with the added support

Facebook has started experimenting with a new way to let nonprofits hold fundraising campaigns on the social network. The idea is to make it easier Facebook ' s also rolling out a shiny new "Donate" button that can be added to both pages and posts, so people can donate without even leaving their

a screenshot of a cell phone: Instagram is rolling out a way to create personal fundraisers. Instagram © Provided by CNET Instagram is rolling out a way to create personal fundraisers. Instagram

Instagram already has other ways users can raise money. The photo app allows users to donate to causes they care about through Stories, where people post content that vanishes in 24 hours. Nonprofits can add a donate sticker to their ephemeral posts. In April, the company added a way for users to create and donate to fundraisers during live videos.

a close up of a cell phone: Instagram is rolling out another way to fundraise. © Angela Lang/CNET

Instagram is rolling out another way to fundraise.

Since 2015, 45 million people have raised more than $3 billion on Facebook and Instagram for various causes.

Only nonprofits in certain countries such as the US, UK, France, Spain and Portugal can use fundraising and donation tools on Instagram. The company said that users who live in a country where they're able to donate through a donation sticker will also be able to contribute to a personal fundraiser.

Users who wish to donate have to enter their payment information on Instagram. Stripe is processing the payments for the fundraisers.

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usr: 3
This is interesting!