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Technology T-Mobile Tries to Undercut Cable With Pay TV Starting at $10

05:35  28 october  2020
05:35  28 october  2020 Source:   msn.com

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TVision offers three tiers of live TV starting at $ 10 for more than 30 channels, the wireless carrier said Tuesday. To view programs, subscribers will need It’s also targeting the millions who are canceling conventional pay TV . But T - Mobile is late to a contest that includes on-demand services like Netflix

T - Mobile is taking an aggressive new swing at the U.S. pay - TV sector, threatening to further roil the market’s dynamics: The carrier announced a new He said incumbent cable and satellite TV providers are holding customers “hostage,” because they bundle in “live news and sports with hundreds of other

(Bloomberg) -- T-Mobile US Inc. introduced a slimmed-down streaming TV service, joining a crowded market of companies looking to capitalize of the flight of subscribers from cable and satellite.

a sign in front of a building: The T-Mobile logo sits on top of the Deutsche Telekom AG headquarters in Bonn, Germany, on Thursday, Feb. 21, 2019. Deutsche Telekom's forecast for 2019 earnings fell short of analysts' estimates as Europe’s largest phone carrier prepares to spend billions on wireless spectrum and building 5G networks in the face of rising regional competition. © Bloomberg The T-Mobile logo sits on top of the Deutsche Telekom AG headquarters in Bonn, Germany, on Thursday, Feb. 21, 2019. Deutsche Telekom's forecast for 2019 earnings fell short of analysts' estimates as Europe’s largest phone carrier prepares to spend billions on wireless spectrum and building 5G networks in the face of rising regional competition.

TVision offers three tiers of live TV starting at $10 for more than 30 channels, the wireless carrier said Tuesday. To view programs, subscribers will need mobile or broadband connections. The service will be available via a $50 plug-in device similar to a Roku or Chromecast player, as well as through a mobile-phone app and on the Apple TV and Amazon Fire platforms.

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T - Mobile is taking an aggressive new swing at the U.S. pay - TV sector, threatening to further roil the He said incumbent cable and satellite TV providers are holding customers “hostage,” because they The all-stock deal unveiled on Tuesday should calm those fears.Read more: AMD Tries to Avoid Past

T - Mobile is taking an aggressive new swing at the U.S. pay - tv sector, threatening to further roil the market’s dynamics: The carrier announced a new suite of TVision internet packages, available nationwide, that start at just $ 10 per month. With the new over-the-top TV play, T - Mobile wants to

The bundle of live TV packages is aimed at consumers outside cities and suburbs, where choices are limited. It’s also targeting the millions who are canceling conventional pay TV. But T-Mobile is late to a contest that includes on-demand services like Netflix and Disney+, live offerings such as Hulu and Sling TV, and options for both from other wireless companies.

Higher-priced plans with more programming including regional sports are also available. Customers on the $50 or $60 plans are eligible for Apple TV+ for one year free as part of the deal. Service launches Nov. 1.

“We’re offering three distinct streaming services to let customers break up with cable,” Dow Draper, T-Mobile’s executive vice president of emerging products, said in an interview.

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T - Mobile is taking an aggressive new swing at the U.S. pay - tv sector, threatening to further roil the market’s dynamics: The carrier announced a new suite of TVision internet packages, available nationwide, that start at just $ 10 per month. With the new over-the-top TV play, T - Mobile wants to

T - Mobile US Inc. is launching a new home television service aimed at the millions of U.S. households that have cut the cable cord in recent years, jumping into the already crowded streaming video market. The country’s No. 2 cellphone carrier said Tuesday that its long-planned TV service will start next

This marks the second attempt by the No. 2 U.S. wireless carrier to enter the roiling pay-TV market. An earlier version of TVision offers more than 150+ channels for $100 a month and requires a set-top box. Draper said the company will continue to support those original TV customers. The new TVision runs on Google’s Android TV software.

Subscriber Exodus

T-Mobile’s move comes at a time when the exodus of subscribers from traditional pay-TV packages shows no signs of slowing.

Just ask AT&T Inc. After losing 2.6 million TV subscribers so far this year, Chief Executive Officer John Stankey said the industry will probably see the numbers drop to a plateau of about 60 million. That’s down from 91 million last year.

“The economics of video are terrible, programming is expensive, and it’s difficult when you try to pass those costs through to the consumer,” said Andy Walker, an industry strategist with Accenture.

The growing ranks of new players give consumers more options than ever, including ones from T-Mobile’s wireless competitors AT&T and Verizon Communications Inc.

T-Mobile may see this as an opportune moment to attract TV customers with a lower-cost service and add them to their wireless customer base, Walker said. “Everyone already has as many cellphones as they need.”

(Updates with executive comment in fifth paragraph.)

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