Technology GM modernizes its logo to highlight its EV-centric future

00:20  09 january  2021
00:20  09 january  2021 Source:   engadget.com

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(Reuters) - General Motors on Friday unveiled a new corporate logo , its first major logo change since 1964, as part of a new campaign to accelerate the automaker’s focus on electric vehicles (EVs). The “m” in the new GM logo is a nod to the shape of an electrical plug, the company said.

General Motors is looking towards a brighter future . In this instance, we mean that literally in the form of a brand new, brighter logo replacing the original GM button In a press release, GM says the logo "evokes the clean skies of a zero-emissions future " while also pointing heavily to its Ultium platform.

As GM focuses more heavily on electric vehicles, the company is modernizing its classic logo. For over 50 years, the automaker had used underlined all-caps white lettering on a blue square. The latest emblem switches things up with a lowercase "gm" on a white background inside a square with rounded corners. There are three color variants: solid blue, solid black and a blue gradient.

text: GM's new logo GM's new logo

The latter, GM says, evokes "the clean skies of a zero-emissions future" as well as the "energy" of its Ultium battery tech. Like its predecessor, the new logo has an underline. Combined with the “m,” the negative space forms the shape of an electrical plug. Alongside the logo, GM unveiled a marketing campaign centered around the Ultium platform and it’ll relaunch its website on January 11th.

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General Motors is working to remake its public image with a new logo , a new company-wide marketing campaign and a new website as it shifts from a company that makes largely internal combustion vehicles to offering mostly all-electric vehicles over the next decade. On Friday, GM said

General Motors is changing its corporate logo as it launches a new marketing strategy as part of its pivot to all-electric vehicles. The new logo features the automaker's " gm " initials in lowercase letters with the "m" underlined. The logo accompanies a new "everyone in" tagline and advertising campaign

GM is investing over $27 billion into electric vehicles and self-driving and it recently revealed plans to introduce 30 EVs by 2025. The company will reportedly show off some of those at its CES keynote, including an electric Chevrolet pickup.

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