Technology iPhone 12 sales propel Apple to top of smartphone market: survey

08:51  23 february  2021
08:51  23 february  2021 Source:   msn.com

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Strong sales of iPhone 12 models lifted Apple to the top of the global smartphone market in the fourth quarter, a survey showed Monday.

a group of people standing in front of a building: The Apple logo is seen on a window of the company's store in Bangkok © Mladen ANTONOV / AFP The Apple logo is seen on a window of the company's store in Bangkok

The report by market tracker Gartner showed Apple sold some 79.9 million iPhones in the final three months of the year -- a 15 percent surge from a year earlier -- to leapfrog Samsung in sales in a global smartphone market which shrank by some 5.4 percent.

The California giant captured 20.8 percent of the market to take the top spot for the first time since the fourth quarter of 2016, according to Gartner.

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Samsung saw an 11.8 percent dip in sales to 62.1 million units in the period, giving the South Korean company 16.2 percent of the global market.

The overall market was hurt by global consumer caution, with the declines limited by the introduction of new 5G handsets, Gartner analysts said.

"The sales of more 5G smartphones and lower-to-mid-tier smartphones minimized the market decline in the fourth quarter of 2020," said Anshul Gupta, senior research director at Gartner.

"Even as consumers remained cautious in their spending and held off on some discretionary purchases, 5G smartphones and pro-camera features encouraged some end users to purchase new smartphones or upgrade their current smartphones in the quarter."

China-based Xiaomi and Oppo held the third and fourth places with 11.3 and 8.9 percent, respectively.

Huawei, the Chinese firm hammered by sanctions limiting its access to US technology, fell to fifth place with 8.9 percent, according to the survey.

For the full year, the market suffered a hefty 12.5 percent drop as sales dipped to 1.3 billion units, the survey showed. Samsung remained the top seller for the year with an 18.8 percent share, ahead of Apple's 14.8 percent.

iPhone 12 mini sales figures might convince Apple to stop making the phone .
Apple might stop producing iPhone 12 mini models as soon as the second quarter of 2021, according to a JPMorgan Chase analyst that recently lowered his projections for the phone. Multiple reports have suggested that the iPhone 12 mini has been the least popular of the new models by a wide margin, despite the phone's relatively low cost. Apple is still expected to launch four iPhone models in 2021 despite the 12 mini's struggles. It wasn't longThere is certainly a contingent of Apple fans that prefer smaller, cheaper phones, but it might end up being a smaller group than the company anticipated, as recent reports suggest that the early returns on the iPhone 12 mini have been disappointing.

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