Technology TikTok wants to support small and medium-sized companies
TikTok empowered these plus-sized women, then took down some of their posts. They still don't know why
After losing her marketing job due to the pandemic and then gaining 40 pounds, Remi Bader, 25, began spending more time on TikTok. She built up a following by posting about clothing items not fitting her correctly and her struggle to find larger sizes in New York City stores. © Shutterstock New York, United States, 6th January 2021: A woman holds a phone with the TIKTOK logo in her hand. It's one of the most popular social networks at the moment. But in early December, Bader, who now has more than 800,000 followers, tried on a too-small pair of brown leather pants from Zara, and viewers caught a glimpse of her partially naked butt.
TikTok is now starting a hub for small and medium-sized companies that comes with some tools such as the TikTok Ads Manager and TikTok Pixel.TikTok is helping smaller businesses with this measure
The social media apprecently announced that it would like to support small and medium-sized businesses during the corona-induced economic crisis. In contrast to large companies, small and medium-sized companies often have lower marketing budgets and this makes it a greater challenge to build up a growing reach. This should now be easier thanks to TikTok. Using specific hashtags like #smallbusiness, it should be easier to build up a community of like-minded people.
A Beginner’s Guide To Getting Started On TikTok
TikTok’s popularity is accelerating fast, which is remarkable given just how popular it already is. In 2021, TikTok’s active user count is predicted to hit 1.2 billion users, which is over an eighth of the population. Combine that with ByteDance’s recent hiring spree, which hints at a significant expansion, and you’re looking at an app that is showing absolutely no signs of slowing down
Since January 19, 2021, TikTok has been offering a TikTok hub for small and medium-sized companies under the advertising slogan "Make your advertising 100% TikTok". Lisa Friedrich, Head of SMB for TikTok in Europe, said on the platform: "At TikTok we believe that building authentic and positive communities plays a crucial role for small and medium-sized businesses. They need to be heard from their potential customers and be seen. In contrast to the possibilities and budgets of the advertising departments of larger companies, every euro and every cent that is spent counts for SMEs. Therefore, I am pleased that our new TikTok hub for SMEs can help to discover new target groups become."New: The TikTok Ads Manager
In addition to the hub for TikTok users, another innovation is being launched: the TikTok Ads Manager. Entrepreneurs can find detailed instructions on the possibilities and use of the Ads Manager on Instagram.
Jimmy Fallon addresses backlash over segment that featured white TikTok star performing Black creators' dances
After Black TikTok creators were uncredited during an Addison Rae segment, Fallon invited some to perform their own dances.The original segment, which aired on March 26, featured Addison Rae, a TikTok star with over 79 million followers who became known for performing dances and is now launching a music career. On the show, she performed eight TikTok dances she did not choreograph, set to songs including Megan Thee Stallion's "Savage." But the show didn't credit the dance creators on-air. Fallon touted Rae, who is white, in lieu of the actual choreographers of the dances she performed.
TikTok Pixel is also a tool that companies can use to measure their traffic and conversions.Creativity and authenticity instead of perfection
TikTok is also less about perfection and more about building a community and giving authentic insights. "Successful brands work with the creativity of our community, incorporate the experiences and impressions of our creators and enable user interaction. The more authentically content fits into the personalized For You feed, the better. This applies to big brands as well as for small and medium-sized companies. On TikTok, it is also possible for smaller companies to build up a large reach very quickly. It is not about perfect and polished content - the most creative and authentic content will prevail. With the right approach, companies can create completely new ones Develop target groups on TikTok ", says Thomas Wlazik, Managing Director Global Business Solutions at TikTok Germany. Finanzen.net editorial team
TikTok agrees to pay $92 million to settle teen privacy class-action lawsuit .
The video platform was accused of collecting biometric data without consent.The settlement, if approved, would lay to rest claims that the video content-sharing app, owned by Beijing-headquartered ByteDance, wrongfully collected the private and biometric data of users including teenagers and minors.