TechnologyA Beginner’s Guide To Getting Started On TikTok
TikTok’s popularity is accelerating fast, which is remarkable given just how popular it already is. In 2021, TikTok’s active user count is predicted to hit 1.2 billion users, which is over an eighth of the population. Combine that with ByteDance’s recent hiring spree, which hints at a significant expansion, and you’re looking at an app that is showing absolutely no signs of slowing down.
Community-wise, TikTok isn’t resting on its laurels either. The TikTok community is just as active as it’s ever been, with users constantly contributing new content, creating brand new challenges, and networking with each other like never before. If you want to get in on the ground floor where TikTok is concerned, now’s your chance. Here’s our beginner’s guide on how you can get started with TikTok. It’s easier than you think!
Create yourself a unique profile
If you want to stand out on TikTok, the first thing you need to do is create a profile for yourself. Your username - which, contrary to some social networks, isn’t simply your full name - should be memorable, catchy, and unique. Similarly, your profile picture should communicate who you are and what you’re about quickly and efficiently. Your profile is essentially your first impression - once someone’s seen your content, your profile might be where they head next, so make sure to make it as unique and eye-catching as you possibly can.
Take time to get to grips with the app
As a TikTok content creator, you should know your way around the app inside and out. No aspect or element of TikTok’s functionality should be alien or unknown to you, so spend some time familiarising yourself with the app. Try checking out some TikTok tutorials if you find yourself at a loose end. These will help you to get your bearings and get to grips with what is actually a rather unique interface. For the most part, TikTok is pretty straightforward; it’s designed to be intuitive for anyone, regardless of approach. That said, there are lots of nuances you’ll need to know moving forward.
Go ahead and create
It’s been said that the best way to learn is by doing. That’s also true of TikTok, and all social media platforms. One of the most effective ways you can start off on TikTok is simply to head over to the create screen and film your first piece of content. The large plus symbol at the bottom of the display is where you should be headed first; that will bring up your camera, and from there, you’re free to film whatever you like (provided, of course, that it fits into TikTok’s terms and conditions). TikTok makes the process of uploading and sharing content with the world easy, too.
Look for other users and engage with them
When you’re just getting started with any platform, it can be helpful to immerse yourself within that platform’s community and get familiar with as many people as you can. TikTok is no different; it’s a community-based app, so learning about the people who use it and making friends with them will stand you in good stead. Find some videos you like and comment on them. Like them, and reach out to their creators if you’re feeling bold and want to talk about their content or their process. You’d be amazed how quickly your own following will build when you do this!
All hail the mighty algorithm
TikTok’s algorithm is truly unique and seriously impressive. The “For You” feed shows you videos that TikTok thinks you’ll like based on what you’ve watched before, but there’s much more going on under the hood to show you videos that are uncannily, spookily accurate to your tastes. It’s entirely possible to lose hours upon hours simply browsing TikTok and checking out video after video, so familiarise yourself with the algorithm and the For You page before you get too far into TikTok. It’s also important to take regular breaks for this very reason!
Don’t forget hashtags
Trending topics and hashtags are the bread and butter of TikTok content. This is where you’ll find out what’s going on in the TikTok world, which is super-important if you want your content to gain any kind of traction. You can browse hashtags easily from the home screen, which is also where you can check out specific hashtags or search terms if you want to. Adding hashtags to your own videos couldn’t be simpler, either; just type in the hashtag into the caption and TikTok will show you a list of hashtags you can use (or you can create one yourself!).
Check your metrics often
Your profile is a great hub for checking how successful you are on TikTok. It’ll show you how many followers you have (although the number can be a little vague), and you can also see how many views your videos have received and see who’s looking at your profile. Remember to keep a close eye on your notifications, too; the last thing you want is to miss a comment or message and thereby miss out on a chance to engage with someone who loves your content. It’s worth dipping into this page every so often to see how you’re doing, even if you don’t have influencer ambitions!
With these tips, you’re now ready to take your first steps into the world of TikTok. The app makes pretty much everything incredibly easy, so there’s no need to feel intimidated - just download it right now on Google Play or iOS and get stuck in!
TikTok’s new CEO is an executive from its parent company .
TikTok has a new chief executive officer. The company announced today Shouzi Chew, the current chief financial officer of parent company ByteDance, will take over leading the international operation from interim head Vanessa Pappas, who will now take on the COO role. "The leadership team of Shou and Vanessa sets the stage for sustained growth," ByteDance CEO Yiming Zhang said in a statement. "Shou brings deep knowledge of the company and industry, having led a team that was among our earliest investors, and having worked in the technology sector for a decade.