Technology Facebook lifts the lid on how it's making money from WhatsApp
WhatsApp tests self-destruct mode for pictures
Will a self-destruct function for sent pictures from the messenger service WhatsApp come soon? As reported by the WABetaInfo portal via Twitter , the company belonging to the Facebook group is currently working on a version that allows images sent in chat to be given a countdown. After this counter has expired, the image would be deleted again and is therefore only available to the recipient for a certain period of time.
Since Facebook paid a whopping, investors have wondered how it will cash in on the acquisition, especially after the company to sell ads on the app.
On Wednesday, the company finally provided some details on how it's using WhatsApp to drive ad sales on its other platforms, Facebook and Instagram.
Businesses that use WhatsApp to communicate with customers and conduct transactions — a group considered key to the app's future — have since 2017 been able to purchase ads on Facebook and Instagram that include a button allowing users to switch to WhatsApp and initiate a conversation with that business. CEO Mark Zuckerberg said Wednesday there are now 1 million businesses using those "click to WhatsApp" ads.
WhatsApp introduces one-on-one voice calling for desktop app
WhatsApp is introducing desktop voice calling with end-to-end encryption for one-on-one conversations with your contacts. The desktop feature, which was already available for mobile devices, offers end-to-end encryption, so only people on the call can hear what's said. The current version of the desktop app does not include video or group calling, and WhatsApp said they will be expanding this feature "in the future.
It's also launching a new feature: business users will now be able to start creating such advertisements directly from WhatsApp Business app, which wasn't possible before, making the ad buying process more seamless.
Zuckerberg made the announcement on Facebook's earnings call for the first quarter of 2021. The company reported total quarterly advertising sales of $25.4 billion, up 46% from the same period in the prior year. It posted earnings per share of $3.30, up 93% year-over-year, on revenue of nearly $26.2 billion. Wall Street analysts had projected revenue of $23.7 billion.
The strong results come despite a slew of issues Facebook faced during the quarter, includingfrom the January 6 Capitol riot and , continued antitrust scrutiny and privacy concerns after was posted to a hacker site.
WhatsApp: In the beta you can play voice messages faster
Three different playback speeds tests the social media giant WhatsApp currently. The web app also receives a fundamentally new function. © WhatsApp Two playback speed shortens the hearing time by half. The new beta of WhatsApp is landed in Test Flight, the Test Program in Apple's App Store . It sees that users in the future can play their voice messages up to twice as fast as the currently is the case. From which WhatsApp version that will be possible, the Facebook daughter did not say.
Facebook's stock rose nearly 6% in after hours trading Wednesday.
New WhatsApp feature
The new feature makes use of the WhatsApp Business "catalogues" — basically virtual storefronts or menu on a businesses' profile where customers can view their offerings. Business users will now be able to select an item from their catalogue and quickly turn it into a Facebook or Instagram ad with a button directing viewers back to their WhatsApp profile.
Previously, business owners had to go to Facebook or Instagram to initiate the ad buying process.
"For a lot of people, online commerce is less about websites and shops, and more about messaging," Zuckerberg said. "The next step is to make it easier for businesses to adopt all these services and to give them the tools that can handle messages and customer relationships."
The new feature is a sign that Facebook is doubling down on its plan not to allow ads directly on WhatsApp. Instead, the app's future revenue potential is likely to come from offerings, likeand e-commerce.
German regulator acts to halt 'illegal' WhatsApp data collection
German regulator acts to halt 'illegal' WhatsApp data collectionBERLIN (Reuters) - Germany's lead data protection regulator for Facebook said on Tuesday that it was taking action against the social network to prevent the collection of personal data from users of its WhatsApp messaging app.
"I want to be clear — we have a long way to go to build out a full featured commerce platform across our services, and this is a multi-year journey, but I am very committed to getting there," Zuckerberg said.
As it develops those new business models, the company is using WhatsApp to bolster its core advertising business.
Still, it's not clear how much of an impact it's having. The company didn't disclose sales from the click-to-WhatsApp ads, and the 1 million businesses using them are a fraction of WhatsApp's 50 million total business users. (Across all Facebook services, more than 200 million companies use its business tools).
"Over the longer term, there is potential for them to monetize the WhatsApp platform, but that's going to take time until it's become a more significant driver [of revenue] but it remains an attractive platform," Neuberger Berman senior research analyst Daniel Flax said ahead of the earnings report and announcement.
Other earnings details
The first three months of 2021 were good for Facebook's ad business — with many people still stuck at home, mobile advertising was a popular avenue to reach consumers.
'We called 200 people to find a hospital bed'
Avani Singh was one of thousands of Indians who turned to social media to get help for her family.From morning to night, they scour Instagram accounts, drop messages on WhatsApp groups and work through their phone books. They're looking for hospitals beds, oxygen, the Covid drug Remdesivir and plasma.
Facebook's ad sales growth was driven by a 30% year-over-year increase in the average price per ad and a 12% increase in the number of ads delivered, CFO David Wehner said in the release.
"We expect that advertising revenue growth will continue to be primarily driven by price during the rest of 2021," Wehner said.
The company also reported an average of nearly 3.5 billion people using its family of apps, including Facebook, Instagram and WhatsApp, monthly as of March 31, an increase of 15% from the same period in the prior year.
In the current quarter, Facebook could begin to face headwinds becuase of Apple'sas part of its iOS 14.5 update.
"The impact on our own business will be manageable," Wehner said of the update. "We continue to expect it will be a headwind for the remainder of the year, but we're making good progress ... on our own solutions to help advertisers navigate these changes, and that includes helping advertisers work with the Apple API as well as our own approach to using aggregated data for targeting and measurement."
Can the Oversight Board force Facebook to follow its own rules? .
Facebook’s Oversight Board finally handed down its most consequential decision to date: whether or not Facebook’s “indefinite” suspension of Donald Trump should be permanent. Except, it only sort of made a decision. In an unexpected twist, the board said that, while it agreed with Facebook’s initial call to suspend Trump, it disagreed with its handling of the situation, and that the company should be the ones to decide whether Trump should be able to return to the platform. So, once again, the fate of Donald Trump’s Facebook account is up in the air. The social network, led by Nick Clegg, has six months to make up its mind.