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Technology US streaming giant Roku comes to the German market

08:05  07 september  2021
08:05  07 september  2021 Source:   t3n.de

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streaming equipment such as Fire TV, Apple TV and Google Chromecast now also get in Germany competition: the US streaming giant Roku, one of the leading manufacturers of TV streaming equipment from the US, will be its devices Bring to the German market this year.

Ein junger Mann sitzt mit einer Fernbedienung vor dem Fernseher. Streaminggeräte in Deutschland bekommen von US-Riese Roku Konkurrenz. © Britta Pedersen / DPA Central Image / DPA A young man sits with a remote control in front of the TV. Streaming equipment in Germany get from US giant Roku competition.

This announced the company on Tuesday in Berlin.

About the Sticks and Settopboxes from Roku you can receive global streaming services such as Netflix, Amazon Prime Video and Disney +. Roku wants to integrate in Germany but also local services of Sky Ticket, TV Now (RTL +) and Seven.one Entertainment.

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To Germany start, Roku does not start with the complete product range. In the US and other countries, the company also equipped the devices of TV manufacturers such as Hisense and TCL with its operating system that covers all areas of the Smart TV, not just the streaming component.


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In Germany, Roku is limited to its own hardware for the time being, which can be stuffed to any TV. Not available in Germany are also the content that Roku offers in the US under its own brand in a streaming channel. Which concrete players at which prices in Germany will be available, Roku wants to publish later later.

Roku was founded in 2002 by Anthony Wood in California. His breakthrough on the market Roku achieved in 2008 with the first player with which consumer Netflix could stream their television. The company noted at the NASDAQ employs over 2000 employees and achieved sales of $ 1.8 billion last year. The revenues come from the hardware sales, subscription commissions of services such as Netflix and Amazon Prime as well as advertising revenue for free content.

Roku Manager Arthur Van Rest said, Germany is on the best way that streaming will become the dominant form of spreading TV entertainment. «The start in Germany is an important next step in our international expansion."

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