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Sport NASCAR America: Kyle Petty on why replacing Lowe’s could be difficult for Jimmie Johnson

19:11  15 march  2018
19:11  15 march  2018 Source:   nbcsports.com

Jimmie Johnson undeterred by slow start, career-long winless streak

  Jimmie Johnson undeterred by slow start, career-long winless streak Mere bad luck or a sign indicative of a deeper problem that cannot be explained away by happenstance and being in the wrong place at the wrong time?So what to make then of Jimmie Johnson posting finishes of 38th and 27th to open the season? Those are the results that follow him coming off the worst season of his career and had some wondering if the prolonged dominance of the Hendrick Motorsports No. 48 team had finally reached the end of its line.

“ Jimmie Johnson has tied his brand to Lowe ’ s . It is Jimmie Johnson , it is Lowe ’ s , it is Chad Knaus, it is Hendrick Motorsports. If I come in and sponsor the And a major selling point could be the history-making possibility of an eighth championship awaiting future sponsors. But Petty said that success

In fact, Lowe ’ s announcing it would cease sponsoring Jimmie Johnson and Hendrick Motorsports past this season was a move many within the NASCAR What gives cause for concern is Lowe ’ s echoing several other high-profile companies and determining NASCAR is no longer a suitable outlet to spend

NASCAR’s trio of seven-time champions have built vast cache with the companies they represented.

Richard Petty became synonymous with STP. Dale Earnhardt’s connection to the black GM Goodwrench paint scheme was iconic. And Jimmie Johnson has become a fixture as the polished spokesman for Lowe’s the past 17 seasons.

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Possible candidates to replace Jimmie Johnson . NASCAR photos that could also be Black Friday photos. Jimmie Johnson addressed the media in his retirement press conference Thursday at Hendrick Motorsports, surrounded by friends and family.

Lowe ’ s slogan says it’s “For Pros ,” but that won’t include professional racing driver Jimmie Johnson after this season. The home improvement company announced on Wednesday that it is ending its sponsorship of the seven-time NASCAR champion’s car at the end of 2018, bringing to a close one of

That will change next year as Lowe’s announced Wednesday that the 2018 season will be its last as the primary sponsor of Johnson’s No. 48 Chevrolet. With a Hendrick contract that runs through 2020, Johnson and the team now will be hunting significant sponsorship for the first time since his rookie season in 2002.

On Wednesday’s NASCAR America, analyst Kyle Petty explained why that might be difficult.

“That’s going to be tough I think,” Petty said. “Richard Petty was an STP driver. I can’t imagine Richard Petty ever being anything but STP. Even though Dale Earnhardt Sr. drove that Wranger car, I remember him as the Goodwrench guy. That’s his brand.

“Jimmie Johnson has tied his brand to Lowe’s. It is Jimmie Johnson, it is Lowe’s, it is Chad Knaus, it is Hendrick Motorsports. If I come in and sponsor the last couple of years of his career, am I just going to be the answer to a trivia question at some time? ‘Who sponsored Jimmie Johnson the last year of his career?’, that type of thing.”

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  Johnson's car chief ejected after failing pre-race inspection The No. 48 Hendrick Motorsports team are facing adversity before the green flag even flies for the Pennzoil 400 at Las Vegas Motor Speedway. Jimmie Johnson's No. 48 Chevrolet Camaro failed pre-race inspection three times, leading to the ejection of his car chief, Jesse Saunders. "I'm not sure. I've never been in this situation before," Johnson told FOX when asked how it will affect the team during Sunday's race."But any race team out here is bigger than one person. Although Jesse isn't with us today, we have a lot of good people with us who will be able to fill the void.

Kyle Petty interviews his father, Richard Petty , about what Jimmie Johnson winning a seventh Cup title Jimmie Johnson is racing for his seventh Sprint Cup title and if he succeeds he’ll be in the elite company But Reddick showed you can win a championship and still vastly improve the next season

— The Nascar season heads into its finale this weekend, with history on the line for Jimmie Johnson , who can tie Richard Petty As Johnson , the defending champion Kyle Busch, Joey Logano and Carl Edwards vie In September, he suggested word could be coming in as soon as “a couple of weeks.”

Johnson, 42, does offer a resume that includes 83 victories (tied with Cale Yarborough for sixth all time) and the record-tying seven titles. And a major selling point could be the history-making possibility of an eighth championship awaiting future sponsors.

But Petty said that success also could work against the search.

“When you’ve had success with a sponsor that they have had, when you’ve had the success of championships and race wins, and you’ve built that brand, it’s tough to rebrand yourself at 40, 41, 42, 43 as a driver,” Petty said. “I think Hendrick, even though (Johnson) is a seven-time champion, even though he can win races, it’s a little bit of a battle. It’s going to take the right company to come in and say, ‘I’ll take this project on.’ ”

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