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SportAdam Silver: LeBron James leaving East hurts TV ratings, NBA could start West Coast games earlier

00:20  22 may  2019
00:20  22 may  2019 Source:   nbcsports.com

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Asked about that, NBA commissioner Adam Silver cited LeBron James leaving the Cavaliers for the Lakers. Silver on Today: Face it, LeBron is one Fifty percent of television households in this country are in the Eastern time zone. And so if your West Coast games start at 10:30 at night in the East

Asked about that, NBA commissioner Adam Silver cited LeBron James leaving the Cavaliers for the Lakers. And so if your West Coast games start at 10:30 at night in the East , you’re invariably going to I mean, you can just chart it. You see how many television households turn off around 11:15, 11

Adam Silver: LeBron James leaving East hurts TV ratings, NBA could start West Coast games earlier© Yong Teck Lim/Getty Images

The NBA’s TV ratings are down this season.

Asked about that, NBA commissioner Adam Silver cited LeBron James leaving the Cavaliers for the Lakers.

Silver on Today:

Face it, LeBron is one of the biggest stars in the world, and he also played in the East.

And so, the reason I look a little bit tired is a lot of our games are in the West, and it’s late at night. And I recognize most people choose to go to sleep at a reasonable time. And so, from a rating standpoint, not having LeBron in the playoffs, not having him in the East, has clearly impacted ratings.

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East hurts TV ratings , NBA could start West Coast games earlierNews (sports.yahoo.com). The problem with that is you then have to start the early game of a double header at 6:30 eastern , which is only 3:30 Like, can they start east coast games a bit later so I’m not driving home when they start ?

Adam Silver talks with Chuck (Charles Barkley), about lower TV ratings and plans of starting West coast games half an hour earlier . Adam Silver : I was proud of LeBron James ' and Kevin Durant's responses to criticism | NBA on ESPN - Продолжительность: 3:25 NBA on ESPN 97 204 просмотра.

Fifty percent of television households in this country are in the Eastern time zone. And so if your West Coast games start at 10:30 at night in the East, you’re invariably going to lose a lot of viewers around 11, 11:30. I mean, you can just chart it. You see how many television households turn off around 11:15, 11:30 at night, just because people have to get up for work in the morning.

I mean, it is something we can address. We’re talking about it. I mean, it would obviously be less convenient to those fans on the West Coast if we played even earlier. I mean, just think about people getting to those arenas after work if you start a game at 6 p.m. local time in the West. It’s not the most convenient thing. It’s not as convenient for a television watcher on the West coast, either. But when you look at the league from a national standpoint, it may make sense to play a little bit earlier in the West. And that’s something we’re going to talk to our teams about this summer.

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Adam Silver : LeBron James moving west 'clearly' hurt NBA playoff ratings . Obviously, that is all of great concern for NBA commisioner Adam Silver . The NBA is widely seen Silver bluntly explained that it was hard for the NBA to keep viewers around for an entire game when And so, from a rating standpoint, not having LeBron in the playoffs, not having him in the East , has clearly impacted ratings .

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There is no single reason ratings are down. As Silver also said, people – especially young people – watch less television through conventional methods.

Of course, the league still wants to maximize viewers in this new media landscape.

Determining start times is a delicate balance between appeasing home fans, road fans and a national audience. There’s no easy answer.

But this is why I’m against seeding the playoffs 1-16. That’d create more inter-time-zone games, not just in the playoffs but also in the regular season. The whole point of 1-16 seeding is increasing fairness in competition, which would be achieved only through balancing the regular-season schedule. Right now, teams play 52 games against their own conference and 30 against the other conference. A balanced schedule would mean more East Coast teams with late-starting games out West and more West Coast teams with early-starting games out East. That doesn’t serve fans of those teams.

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NBA commissioner Adam Silver sat down with TODAY's Craig Melvin to discuss several things concerning the league. Around the 20:10 mark in the video above, he is asked about this year's NBA playoffs, specifically concerning the dip in TV ratings . "Face it, LeBron is one of the biggest stars in

NBA commissioner Adam Silver says postseason TV ratings have been hurt by the absence of The League may experiment with starting West Coast games an hour earlier for bleary-eyed viewers “And so if your West Coast games start at 10:30 at night in the East , you’re invariably going to lose a

So, the league should avoid those cross-time-zone games as much as reasonably possible.

Yet, some must still occur. The NBA is also trying to appeal to a national audience. So, every game has a cross-time-zone element.

People are concentrated in the Eastern time zone. That’s also where 13 of 30 NBA teams are located. And the league office.

No wonder people out West are the ones who might have to adjust.

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Adam Silver: LeBron James leaving East hurts TV ratings, NBA could start West Coast games earlier
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