Sport Lakers fans are NBA's most loyal and engaged, study says
Twitter poll determines Lakers most-hated team in NBA
The Los Angeles Lakers have surpassed the Golden State Warriors as the most-hated team in the league, according to recent poll.The Lakers are no stranger to being hated by the fans of other teams, but over the last few years, they were simply not as fun to hate as they've been mired in a six-year playoff drought. That all appears to be changing as they are winning once again and look poised to be every bit of the contender they were billed to be in the preseason.
The Los Angeles Lakers have the NBA’s most loyal and engaged fanbase,
Michael Lewis, the faculty directory of Emory University’s marketing analytics center, analyzed NBA fan loyalty and engagement using three standard metrics — fan equity (home revenue), road equity (attendance draw for the visiting team) and social equity (Twitter reach) —like team success and market population. Fan equity, which accounts for how well a team’s supporters attend and spend at games in the home arena, is weighted equally to social and road equity combined.
LeBron James becomes first Lakers to get 4 triple-double in 1st 10 games
LeBron James made more franchise history for the Los Angeles Lakers even in their first loss in eight games.With 13 points, 15 assists and 13 rebounds, James recorded his fourth triple-double of the season. James became the first player in Lakers franchise history to record four triple-doubles in the first 10 games of the season. Interestingly enough, Dallas Mavericks forward Luka Doncic has also accomplished the same feat this season. The Lakers still have one game left before they get to 10 as they sit at 7-2 after nine games.
Per Lewis’ analysis, the Lakers led the NBA in both social and road equity while ranking second to the New York Knicks in fan equity, which earned L.A. the top overall spot. The Lakers were followed in order by the Golden State Warriors, Chicago Bulls, Boston Celtics and Cleveland Cavaliers in the top five.
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Lewis has conducted similar studies for the, and . The NBA is more difficult for him to analyze, largely because the league has traditionally been more star driven, and player movement skews the use of three-year data samples in his effort to offset more natural market volatility.
VIDEO: LeBron Gave Himself a High-Five After Dwight Howard Left Him Hanging on Lakers Bench
Oh come on, Dwight How can you do your man like this?! The Lakers' chemistry has been sensational this year, as the team is at the top of the Western Conference standings with an 11-2 record following a solid win over the Hawks. However, when it comes to celebrations, the team needs to get on the same page ASAP: Dwight left LeBron hanging ?? pic.twitter.com/IE00ECjmWV — Complex Sports (@ComplexSports) November 18, 2019 Well, if anything, thisDwight left LeBron hanging ?? pic.twitter.
The Cavs, for example, likely benefit this year from the inclusion of data from their 2017 and 2018 Finals runs as well as the social media following that the franchise built during LeBron James’ tenure. Conversely, the L.A. Clippers and Brooklyn Nets will almost certainly see improved equity by the end of the contracts signed by the newly acquired Kawhi Leonard, Paul George, Kevin Durant and Kyrie Irving.
Lewis last analyzed NBA fandom and brand equity in, when his study ranked the Knicks, Lakers, Bulls, Miami Heat and Celtics as the top five fan bases. For obvious reasons, the Warriors and Cavs made the biggest leaps over the past three years, from 16th and 20th to second and fifth, respectively. Recent success also led to big jumps in the rankings for the Philadelphia 76ers and Toronto Raptors.
Meanwhile, the following teams have fallen at least six spots in Lewis’ fan rankings since 2016: the Utah Jazz (eighth to 21st), Denver Nuggets (11th to 22nd), Portland Trail Blazers (sixth to 17th), Clippers (17th to 24th), Phoenix Suns (ninth to 16th), Washington Wizards (23rd to 30th) and Knicks (first to seventh). There are surprise teams in there, to be sure, and their brand managers should further mine this data.
Lakers' Anthony Davis is 'excited' about return to New Orleans
When LeBron James returned to Cleveland for the first time after leaving for Miami in free agency, Cavaliers fans got personal. They didn't just boo him. They held signs attacking his personal life. They chanted that his hometown of Akron hated him. They tried as hard as they could to hurt his feelings. Then James scored 38 points and the Heat left with a victory. It's a scene that's not Then James scored 38 points and the Heat left with a victory.
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Lakers avoid skid by holding off the Denver Nuggets .
The Lakers have made a vow to themselves that they will not lose two games in a row, and on Tuesday night they kept it. The Lakers beat the Nuggets, 105-96, improving to 18-3 this season, bouncing back from a loss to the Dallas Mavericks to open December. Against the second best team in the Western Conference, a bruising defensive powerhouse that entered the night tied for the best defensive rating in the NBA, the Lakers scored 60 first half points and did enough the rest of the game to secure the win.BOX SCORE: LAKERS 105, NUGGETS 96LeBron James scored 23 points and Anthony Davis scored 25. Rajon Rondo and Dwight Howard also scored in double figures.
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