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Sport Lakers fans are NBA's most loyal and engaged, study says

22:20  20 november  2019
22:20  20 november  2019 Source:   sports.yahoo.com

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The Los Angeles Lakers have the NBA’s most loyal and engaged fanbase, according to a recent study.

a group of people standing in front of a crowd posing for the camera: Lakers fans celebrate with LeBron James during a recent win. (Allen Berezovsky/Getty Images)© Provided by Oath Inc. Lakers fans celebrate with LeBron James during a recent win. (Allen Berezovsky/Getty Images)

Michael Lewis, the faculty directory of Emory University’s marketing analytics center, analyzed NBA fan loyalty and engagement using three standard metrics — fan equity (home revenue), road equity (attendance draw for the visiting team) and social equity (Twitter reach) — all controlled for variables like team success and market population. Fan equity, which accounts for how well a team’s supporters attend and spend at games in the home arena, is weighted equally to social and road equity combined.

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Per Lewis’ analysis, the Lakers led the NBA in both social and road equity while ranking second to the New York Knicks in fan equity, which earned L.A. the top overall spot. The Lakers were followed in order by the Golden State Warriors, Chicago Bulls, Boston Celtics and Cleveland Cavaliers in the top five.

The complete list:

a screenshot of a cell phone: NBA teams ranked by fandom and brand analysis, via Emory University's Michael Lewis.© Provided by Oath Inc. NBA teams ranked by fandom and brand analysis, via Emory University's Michael Lewis.

Lewis has conducted similar studies for the NFL, NHL and Major League Baseball. The NBA is more difficult for him to analyze, largely because the league has traditionally been more star driven, and player movement skews the use of three-year data samples in his effort to offset more natural market volatility.

VIDEO: LeBron Gave Himself a High-Five After Dwight Howard Left Him Hanging on Lakers Bench

  VIDEO: LeBron Gave Himself a High-Five After Dwight Howard Left Him Hanging on Lakers Bench Oh come on, Dwight How can you do your man like this?! The Lakers' chemistry has been sensational this year, as the team is at the top of the Western Conference standings with an 11-2 record following a solid win over the Hawks. However, when it comes to celebrations, the team needs to get on the same page ASAP: Dwight left LeBron hanging ?? pic.twitter.com/IE00ECjmWV — Complex Sports (@ComplexSports) November 18, 2019 Well, if anything, thisDwight left LeBron hanging ?? pic.twitter.

The Cavs, for example, likely benefit this year from the inclusion of data from their 2017 and 2018 Finals runs as well as the social media following that the franchise built during LeBron James’ tenure. Conversely, the L.A. Clippers and Brooklyn Nets will almost certainly see improved equity by the end of the contracts signed by the newly acquired Kawhi Leonard, Paul George, Kevin Durant and Kyrie Irving.

Lewis last analyzed NBA fandom and brand equity in 2016, when his study ranked the Knicks, Lakers, Bulls, Miami Heat and Celtics as the top five fan bases. For obvious reasons, the Warriors and Cavs made the biggest leaps over the past three years, from 16th and 20th to second and fifth, respectively. Recent success also led to big jumps in the rankings for the Philadelphia 76ers and Toronto Raptors.

Meanwhile, the following teams have fallen at least six spots in Lewis’ fan rankings since 2016: the Utah Jazz (eighth to 21st), Denver Nuggets (11th to 22nd), Portland Trail Blazers (sixth to 17th), Clippers (17th to 24th), Phoenix Suns (ninth to 16th), Washington Wizards (23rd to 30th) and Knicks (first to seventh). There are surprise teams in there, to be sure, and their brand managers should further mine this data.

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Ben Rohrbach is a staff writer for Yahoo Sports. Have a tip? Email him at rohrbach_ben@yahoo.com or follow him on Twitter! Follow @brohrbach

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Related slideshow: Top images from the NBA season (provided by imagn)

a group of men playing a game of basketball: Memphis Grizzlies guard Ja Morant (12) lays the ball up against Golden State Warriors forward Eric Paschall (7) during the second half at FedExForum on November 19, 2019.

Lakers avoid skid by holding off the Denver Nuggets .
The Lakers have made a vow to themselves that they will not lose two games in a row, and on Tuesday night they kept it. The Lakers beat the Nuggets, 105-96, improving to 18-3 this season, bouncing back from a loss to the Dallas Mavericks to open December. Against the second best team in the Western Conference, a bruising defensive powerhouse that entered the night tied for the best defensive rating in the NBA, the Lakers scored 60 first half points and did enough the rest of the game to secure the win.BOX SCORE: LAKERS 105, NUGGETS 96LeBron James scored 23 points and Anthony Davis scored 25. Rajon Rondo and Dwight Howard also scored in double figures.

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