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Sport Nike's value is up $26.2B since Colin Kaepernick endorsement. Now it’s close to unveiling his shoe.

21:00  21 november  2019
21:00  21 november  2019 Source:   sports.yahoo.com

Cowboys to be among NFL teams in attendance for Colin Kaepernick's workout

  Cowboys to be among NFL teams in attendance for Colin Kaepernick's workout Despite owner Jerry Jones' stance of mandating players stand for the anthem, the Cowboys will be in attendance for Colin Kaepernick's workout.Although Cowboys coach Jason Garrett would not confirm it during a briefing with local reporters, a person with knowledge of the team’s plans told USA TODAY Sports on Wednesday that the team will have a representative at the workout and interview, which will be conducted at the Falcons’ headquarters. The person spoke on condition of anonymity because they were not authorized to speak on the team's intentions.

Roughly 14 months since Nike signed Colin Kaepernick to a new star-level endorsement deal, the signature shoe that was a centerpiece of the agreement is set to be rolled out in December, shoe industry sources tell Yahoo Sports.

Colin Kaepernick sitting in a field: Colin Kaepernick stretches before a workout for NFL scouts and media on Saturday in Riverdale, Georgia. (AP Photo/Todd Kirkland)© Provided by Oath Inc. Colin Kaepernick stretches before a workout for NFL scouts and media on Saturday in Riverdale, Georgia. (AP Photo/Todd Kirkland)

The inclusion of a shoe and a Kaepernick branded “Icon” jersey was first reported by Yahoo Sports in 2018, with his footwear rollout speculated to be on track for the 2019 holiday season. Sources told Yahoo this week that Nike is expecting a nationwide release of the shoe early next month as it continues to develop the company’s endorsement strategy around Kaepernick.

Report: NFL will no longer provide list of personnel who'll attend Colin Kaepernick workout

  Report: NFL will no longer provide list of personnel who'll attend Colin Kaepernick workout Additionally, a number of teams have contact Kaepernick’s to preemptively apologize for not being in attendance this weekend, noting they were confused by the timing of the workout. NFL executives weren’t the only ones caught off guard by the planned audition — Kaepernick himself didn’t even know about the workout until the league informed him of it, as Mike Florio of Pro Football Talk writes. The NFL hasn’t given any indication as to why it’s holding a tryout for Kaepernick at this time, but the league wouldn’t budge on a date, time or what will happen at the workout.

Although the total number of Icon jerseys sold by Nike is unknown, the February online release of that item sold out in a matter of hours. Priced at $150 upon release, the authentic versions of the Nike jersey now sell on the secondary market for $300 or more. Counterfeit versions of the jersey have also spread across secondary clothing sites for $50 or more.

Sources declined to say how many Kaepernick shoes Nike would release but the projected demand has been strong enough that the apparel giant ramped up production figures during the course of development.

Images of Colin Kaepernick’s shoe have popped up

Images of the shoe have leaked in recent days, with Kaepernick appearing to wear a pair of them while stretching at his recent Atlanta workout.

NFL, Kaepernick camp at odds over whether list of workout attendees was promised

  NFL, Kaepernick camp at odds over whether list of workout attendees was promised The Colin Kaepernick workout isn’t going well, and it hasn’t even started yet. The unprecedented Pro Day workout for a 32-year-old quarterback has resulted in an avalanche of media reports. Not surprisingly, some of them conflict. Earlier today, Adam Schefter of ESPN reported that “[a]fter initially agreeing to provide the list of personnel executives and [more]

Kaepernick confidant and Carolina Panthers safety Eric Reid also posted a photo of the shoes on his Instagram on Sunday, with the caption: “Game day fit You already know #ImwithKap y’all see the kicks”.

View this post on Instagram

Nike’s bold move paying off?

Nike’s ride with Kaepernick has been a wild one, with the initial endorsement sparking a shuddering divide among consumers that has seemingly been emblematic of almost everything tied to the former NFL quarterback. However, proclamations of doom for the company have been sorely mistaken, as Nike’s sales figures boomed in the ensuing months after the deal. It’s a timeframe that also included a well-received commercial featuring Kaepernick coining the phrase “Believe in something, even if it means sacrificing everything.”

As of Wednesday, Nike’s stock rose over 18 percent since the announcement of the Kaepernick deal, adding a whopping $26.2 billion to the company’s bottom line and valuing it at nearly $146 billion. While that bump is associated with a wide range of factors across the corporation, the notion of a Kaepernick-centered campaign being an albatross for sales and popularity has never come close to materializing.

Hue Jackson will run Colin Kaepernick's passing drills, 11 teams have said they'll attend

  Hue Jackson will run Colin Kaepernick's passing drills, 11 teams have said they'll attend Hue Jackson will run Colin Kaepernick's passing drills, 11 teams have said they'll attendHue Jackson, the former Cleveland Browns coach who went 3-36-1 before being fired during last season, will run Colin Kaepernick’s unusual private workout Saturday in Atlanta. The NFL announced that, and added that fellow former NFL coach Joe Philbin will also be in attendance.

The success has come with controversy about Kaepernick’s influence on product lines. Last June, Kaepernick was a key influencer in Nike pulling a Betsy Ross-themed shoe before it hit circulation, recalling nationwide shipments just days before its release. The shoes featured a colonial era version of the American flag with 13 stars in a circle and had been co-opted by a handful of white nationalist groups as a symbol of their movement.

After the concerns of Kaepernick and others were shared with Nike, the company scuttled the release, stating that the company didn’t want to unintentionally offend consumers. In the wake of that decision, Arizona Governor Doug Ducey threatened to wipe out financial incentives for a Nike factory that was planned within the state. Days later, Ducey receded from that threat, stating that he “welcomed” Nike to Arizona, along with the jobs the new factory was set to create.

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Colin Kaepernick’s lawyer says two teams are interested .
It’s going to be fascinating to see which team may be mentioned in the coming days as having interest in Kaepernick. If anything happens on this front at all. Your browser does not support this video require(["binding"], function (binding) { binding("wcVideoPlayer", "#video_player_10e6c285-a333-4db1-bc5d-4c1bb2918957").

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