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Sport Google reportedly back in EU's antitrust crosshairs

23:50  01 december  2019
23:50  01 december  2019 Source:   msn.com

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An EU executive said it' s seeking information on how and why the company collects data. The EU is particularly focused on local search services, online The Justice Department in July announced an antitrust probe into the tech industry more broadly, targeting Google , Apple, Facebook and Amazon.

Google reportedly faces the threat of separate antitrust probes by FTC and the U. S . Senate. Watch CBSN Live. Google in the antitrust crosshairs . By Larry Dignan. After all, companies under the antitrust microscope try to stay out of trouble and that means paring back their natural competitive

Antitrust regulators for the European Commission are conducting an investigation of Google's data-collection practices, Reuters reported Saturday. The action suggests the EU isn't convinced that its recent record fine on the search giant had the desired effect.

a hand holding a cell phone screen with text: Google has run afoul of EU competition rules before. Jaap Arriens/NurPhoto via Getty Images© Provided by CNET Google has run afoul of EU competition rules before. Jaap Arriens/NurPhoto via Getty Images

An EU executive told the news agency that it's seeking information on how and why the company collects data. The EU is particularly focused on local search services, online advertising and web browsers, among other issues, according to a document seen by Reuters.

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Outside of the EU , Google is starting to feel the heat from antitrust talk. Democrats in the United States came out with their "Better Deal" platform The increased regulatory pressure, both in the EU and the US, is all hypothetical right now. Google may win all its cases in Europe and never face the

The European Commission, the antitrust agency for the 27-nation bloc, is “examining some allegations of anti -competitive conduct,” Joaquin Almunia, the EU ’ s competition commissioner, said in a speech today without specifically mentioning Google . “The work is at an early stage, but given the importance

"The Commission has sent out questionnaires as part of a preliminary investigation into Google's practices relating to Google's collection and use of data. The preliminary investigation is ongoing," the EU regulator told Reuters.

The investigation comes as Google and other Silicon Valley giants face increased scrutiny from government officials and regulators in the US. The Justice Department in July announced an antitrust probe into the tech industry more broadly, targeting Google, Apple , Facebook and Amazon. Meanwhile, House Democrats in June announced their own investigation into tech giants, meant to explore whether the companies are engaging in "anti-competitive conduct."

a hand holding a cell phone: Google has run afoul of EU competition rules before.© Jaap Arriens/NurPhoto via Getty Images

Google has run afoul of EU competition rules before.

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The EU said in 2016 that Google hindered competition for online ads with its AdSense for Search product which places advertising on websites, including retailers, telecommunications operators and newspapers. While its European market share is more than 80%, AdSense contributed less than 20

The EU probe comes less than a year after the search giant was hit with a $1.7 billion fine from the European Commission in March for "abusive" online ad practices. The Commission said Google exploited its dominance by restricting its rivals from placing their search ads on third-party websites.

It was the EU's third fine against Google in three years and brought the company's total bill to 8.2 billion euros ($9 billion) following almost a decade of investigations into its shopping practices, Android rules and advertising dominance.

Representatives for Google and the EU didn't immediately respond to requests for comment.

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