Sport Sinclair reportedly raising $250 million for their Bally Sports streaming service
Viewing Picks for May 27, 2021
All Times Eastern College Baseball ACC Tournament Pool Play, Truist Field, Charlotte, NC Miami (FL) vs. Duke — ACC Regional/Bally Sports, 11 a.m. Georgia Tech vs. Louisville — ACC Regional/Bally Sports, 3 p.m. North Carolina State vs. Pittsburgh — ACC Regional/Bally Sports, 7 p.m. Big 12 Tournament Double Elimination, Bricktown Ballpark, Oklahoma City, OK Baylor Read more The post Viewing Picks for May 27, 2021 appeared first on Awful Announcing.
When Sinclair Broadcasting, plenty of people knew that it was going to be tough sledding. That certainly seemed to be the case when the company last year “related mostly to the regional sports networks business” and posted a $3.21 billion loss for the third quarter alone. Given that they’re , it’s not like Sinclair has time to spare when it comes to figuring out how to turn the RSNs into profitable entities.
Most have presumed that legalized gambling is the way forward for the RSNs (). But it sounds like streaming could be a key part of that puzzle as well. , the media company is working with investment bank LionTree to raise more than $250 million for a streaming service that would broadcast games they have exclusive rights to.
Viewing Picks for June 1, 2021
All Times Eastern College Baseball SEC Inside: SEC Baseball Tournament — SEC Network, 7 p.m. College Basketball The B1G Trip: 1985 Indiana Basketball — Big Ten Network, 6:30 p.m. College Golf Men’s NCAA Division I Men’s Golf Championships Team Match Play, Grayhawk Golf Club, Scottsdale, AZ Quarterfinals — Golf Channel, noon Semifinals — Golf Channel, Read more The post Viewing Picks for June 1, 2021 appeared first on Awful Announcing.
Sinclair hadto start a streaming service back in December after both and dropped the RSNs from their live-sports packages. In a clear case of trying to beat’em if you can’t join’em, Sinclair’s streaming service would directly challenge those vMVPD (virtual multichannel video programming distributor) services, putting them in the same league as ESPN+ as a must-have for fans who want to live-stream their favorite teams consistently.
According to the Post, Sinclair has been telling potential investors they’re looking to charge $23 a month to customers in specific markets who want to follow the teams whose regional rights are owned by Bally Sports networks. That could make for a sizable audience as the 19 remaining Bally Sports networks have the rights to broadcast regular-season games for a sizable number of MLB, NHL, NBA, WNBA, MLS, and even a few NFL teams. We’re talking about franchises such as the St. Louis Cardinals, Atlanta Braves, Los Angeles Angels, Los Angeles Clippers, Atlanta Hawks, Dallas Mavericks, Detroit Red Wings, Carolina Hurricanes, Phoenix Mercury, Columbus Crew, and many more.
Viewing Picks for June 14, 2021
All Times Eastern College Baseball NCAA Division I Baseball Tournament Columbia Super Regional Game 3: Founders Park, University of South Carolina, Columbia, SC Dallas Baptist vs. Virginia — ESPNU, 1 p.m. (series tied 1-1) Starkville Super Regional Game 3: Dudy Noble Field, Polk-DeMent Stadium, Mississippi State University, Starkville, MS Notre Dame vs. Mississippi State — Read more The post Viewing Picks for June 14, 2021 appeared first on Awful Announcing.
There are also seven affiliate networks, such as Marquee Network and YES, though it’s unclear if their offerings would be included in the streaming service.
As for how the streaming service would work for fans who follow one of their teams but live outside the market, that could present a real challenge. Much like with NBA League Pass, fans can often be out of luck because the rights holders (like Sinclair) will charge cable and satellite companies to distribute games, which disrupts the ability of fans to stream outside of specific markets.
Still, according to the article, Sinclair is projecting 4.4 million streaming customers by 2027, which would be more than YouTube TV or Sling have at the moment. They also reportedly expect the streaming service to break even by 2024.
The Post notes that for the streaming service to work as intended, Sinclair still needs to negotiate with the NBA, MLB, and NHL to secure streaming rights. Those talks are ongoing and it appears that the media company’s investment work is part of that, meant to ensure these leagues that Sinclair will be able to follow through on their ambitions.
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