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Sport LOOK: NASCAR driver Brandon Brown goes full 'used car salesman' in hilarious 'ad' to attract sponsorship

09:40  11 june  2021
09:40  11 june  2021 Source:   cbssports.com

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The most difficult part of NASCAR, particularly in an era where advertising dollars are difficult to come by, is the never-ending struggle of race teams to attract, acquire, and retain sponsors for their cars. And this is a reality especially felt by independent and family-owned race teams, who don't necessarily have the brand names, big budgets, and corporate structure of the top teams in the sport.

a man standing in front of a car © Provided by CBS Sports

The realities of sponsorship are currently being felt by NASCAR Xfinity Series driver Brandon Brown, whose Brandonbilt Motorsports team is currently without a sponsor for several upcoming races on the schedule. But to fix that, Brown has made a full-court press to attract attention, creating a viral video that has caught the attention of all of NASCAR Twitter.

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Brown begins the video on a serious note, lamenting that it's difficult to talk about how his car is set to be blank for upcoming races - Before getting into character and launching into a minute-long promotion of the available space on his car reminiscent of a used car salesman advertisement.

"Are you tired of spending your company's hard earned dollar on some of these garbage advertisements?", says Brown, kicking over a garbage can for emphasis. "Come on down where the No. 68 works for you!

"We've got quarter panels! We've got decklids! We've got C-Posts! You can sponsor my rear end!"

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The video was another demonstration of Brown's marketing savvy, which was fully on display last month at Darlington: As part of a throwback to Dale Jarrett's UPS paint scheme from 2002, Brown leaned all the way into a UPS delivery man theme, which included driving a UPS truck on race day.

Beyond his promotional gumption, Brown has also demonstrated clear on-track value for potential partners: After making the Xfinity Series Playoffs last season driving for his family-owned team, Brown has already set career-highs with two Top 5s and seven Top 10s through 13 races this season. Brown earned a career-best finish of third at Phoenix, and recently followed it up with a fourth place run at Charlotte.

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