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Sport NWSL commissioner Lisa Baird apologizes for league-produced broadcast identifying a fan as Jessica McDonald’s son

08:05  22 june  2021
08:05  22 june  2021 Source:   awfulannouncing.com

NWSL takeaways: Chicago Red Stars break down NC Courage midfield; Orlando Pride stay unbeaten

  NWSL takeaways: Chicago Red Stars break down NC Courage midfield; Orlando Pride stay unbeaten Get caught up after another busy week in the NWSLNorth Carolina played away against the Chicago Red Stars on Saturday fresh off a five-goal win over Racing Louisville FC, as the Red Stars looked to bounce back from a loss against the Houston Dash.

National Women’ s Soccer League commissioner Lisa Baird issued an apology to North Carolina Courage star forward Jessica McDonald for an NWSL broadcast production that incorrectly identified a Black boy in the stands of her game as her 9-year-old son , Jeremiah. McDonald tweeted the 15-second clip on Sunday evening, writing that she was, “Honored to have been featured at halftime on @CBS but this isn’t even my son . Not sure who’ s responsible for pointing out some random black kid in the stands.

Commissioner NWSL . Lisa Baird ‏Подлинная учетная запись @lisainog 4 ч4 часа назад. I sincerely apologize to @J_Mac1422 and her son Jeremiah, as well as the young boy in the camera shot and his family for our mistake.

If a broadcast is going to show a fan on the screen and identify them, it’s important to get that identification right. That hasn’t always been the case, though, including a 2019 Monumental Sports Network WNBA broadcast showing “Markelle Fultz and his mom” (it wasn’t them) in the stands. The latest example of this comes from a CBS NWSL broadcast Saturday of the Orlando Reign-NC Courage match, which included a halftime feature on Courage forward Jessica McDonald and her nine-year-old son Jeremiah…but identified an unrelated fan in the stands as Jeremiah. That prompted this tweet from McDonald Sunday:

a person holding an object in his hand: Saturday's NWSL broadcast on CBS misidentified a fan as Jessica McDonald's son. © Provided by Awful Announcing Saturday's NWSL broadcast on CBS misidentified a fan as Jessica McDonald's son.

While this aired on CBS, it was a league-produced broadcast. NWSL commissioner Lisa Baird apologized publicly on Twitter Monday:

As per Alex Andrejev of The (Raleigh) News & Observer, Baird also sent a private personal apology note to McDonald Sunday.  So that does feel like a good response from the commissioner, and it is notable that the apologies here came from the commissioner, not some vice-president or someone on the broadcast crew. But this is still a bad mistake, especially with it coming on Juneteenth and coming as part of a feature intended to spotlight McDonald and her son (it included pre-recorded interviews with both of them). And it’s worth keeping in mind as another reason to be extremely careful with these kinds of on-broadcast identifications.

[The News & Observer]

The post NWSL commissioner Lisa Baird apologizes for league-produced broadcast identifying a fan as Jessica McDonald’s son appeared first on Awful Announcing.

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