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Sport UConn's Paige Bueckers signs another major NIL deal, joins Gatorade

21:06  29 november  2021
21:06  29 november  2021 Source:   sports.yahoo.com

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Standout University of Connecticut sophomore Paige Bueckers signed her second major endorsement deal since the new name, image, and likeness rule went into effect at the end of July. Bueckers signed with Gatorade, the first college athlete it has signed. She was named the Gatorade Girls Player of the Year her senior year in high school.

“It was a blessing to win Gatorade Player of the Year, and now it’s truly surreal to be an official member of the Gatorade family,” Bueckers said through a release. “I know this is just the beginning of our partnership and can’t wait to get to work with Gatorade to drive impact in the community and on the women’s game.”

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  South Carolina Pulls Away From UConn to Cement Its Status as the Nation’s Top Team South Carolina star Aliyah Boston made sure that Monday’s matchup vs. UConn would end with a Gamecocks victory. Last February, when then-top-ranked South Carolina met then-No. 2 UConn, Gamecocks star forward Aliyah Boston watched Huskies star guard Paige Bueckers take center-stage, to the tune of 31 points, five assists and six steals in a Huskies victory. It was performance too grand for the Gamecocks to overcome.Boston made sure that Monday’s matchup between No. 1 South Carolina (6–0) and No. 2 UConn (3–1) would end in a different result.

As part of their multiyear partnership, Bueckers and Gatorade will work together to drive impact on the women’s game. Bueckers joins a Gatorade athlete roster that is stacked with other elite women athletes, including Serena Williams, Sydney McLaughlin and Elena Delle Donne, as well as some of the best men's generational talent, including Zion Williamson, Jayson Tatum and Trevor Lawrence.

"Paige exemplifies everything it means to be a Gatorade athlete, and partnering with her is a statement to the next generation of our continued commitment to women in sport,” added Jeff Kearney, Global Head of Sports Marketing at Gatorade.

UConn guard Paige Bueckers (5) moves the ball against Arkansas guard Makayla Daniels during their game on Nov. 14, 2021. (David Butler II/USA TODAY Sports) © Provided by Yahoo! Sports UConn guard Paige Bueckers (5) moves the ball against Arkansas guard Makayla Daniels during their game on Nov. 14, 2021. (David Butler II/USA TODAY Sports)

This is Bueckers' second major NIL deal signed this month. Earlier in November, she signed a multiyear deal with StockX, a footwear and apparel marketplace platform. She also hired an agent in August and trademarked “Paige Buckets,” which she intends to use for a clothing line.

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UConn women's basketball is one of the most recognizable brands in college sports and won 10 national titles in the last 20 years. Head coach Geno Auriemma understands this is a new frontier for his star athletes and is supporting them through it.

“The policy is very clear: I’m not involved. I’m not telling you don’t sign with this person, make sure you sign with that person,” Auriemma said this summer, via The UConn Blog's Daniel Connolly. “I just made a simple request: Before you get into any agreement, you probably should run it by me or compliance just to make sure that what you are signing is copacetic with what [is allowed].”

Other UConn players to sign major NIL deals early on in the season include Azzi Fudd, who signed major NIL deals with Chipotle and BioSteel and Olivia Nelson-Ododa, who partnered with fitness apparel company Fabletics.

“These are the kind of things and opportunities, which is sad when you really think about it, that we won’t get to have as much when we go pro,” Fudd told Yahoo Sports. “We are in our prime right now.”

Bueckers is currently averaging 20.5 points and 6.5 assists per game. She became the first freshman in women’s college basketball history to win the Wooden Award and won every award she was eligible for last season, including AP Player of the Year and Naismith College Player of the Year.

The 5-foot-11 point guard is only a sophomore and is projected to be one of the most influential and highest-paid NIL athletes in college sports by the time she reaches her senior year.

Georgia Tech Snaps UConn's 240 Consecutive Win Streak Against Unranked Teams .
The Yellow Jackets earned a big win on Thursday night. View the original article to see embedded media.Connecticut (5–2) entered its game on Thursday with 240 consecutive victories all-time against unranked opponents. Without its star Paige Bueckers—who is dealing with a tibial plateau fracture—the Yellow Jackets (6–2) broke the Huskies' streak in a  57–44 win.With the win, the Yellow Jackets earned their first win against the Huskies as UConn came into the game with a 2–0 record all-time against Georgia Tech. Prior to Thursday's win, the two teams last played against each other in 2010.

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