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Sport heated tobacco: Philip Morris condemned for publishing an electronic caution in France

23:10  03 december  2021
23:10  03 december  2021 Source:   liberation.fr

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Le dispositif IQOS et son chargeur. © ARND Wiegmann The iQOS device and its charger.

The smoky blow caused a smoking counterproof. The French subsidiary of the Philip Morris cigaretier was sentenced on Friday by the Criminal Court of Paris to 75,000 euros fine for "illegal advertising" concerning its heated tobacco device IQOS, one of its alternative products. down the cigarette sales. Philip Morris France and Philip Morris Products, a subsidiary based in Switzerland, will also have to jointly 50,000 euros of damages and 5,000 euros of legal costs to each of the two smoking combinations that pursued them by considering that the promotion of IQOS devices violated the Tobacco Products Act.

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This small electronic case, marketed in France since 2017, works with tobacco refills mixed with glycerin. Its technology heats tobacco at high temperature, but without combustion. Philip Morris puts forward his product as being "less harmful" than classic cigarettes because do not generate tar. But no independent study has confirmed this reduction in the risk and the actors of the fight against tobacco believe that even if it was, it remained a very toxic product for health.

At the hearing on September 23, the Society argued that "the distinction between the electronic apparatus and its refills" and that the first is "not a tobacco product" , advertising for this product "was therefore not subject to regulation relating to tobacco products" . An argument that did not really convince the court. Stopping

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"This is the failure of an industrial strategy» for one of the world's leading cigarette manufacturers, Congratulates Hugo Lévy, lawyer of the National Committee against Smoking (CNCT), to the announcement of the judgment, rejoicing that judges are "not fallen into the sign" of the argumentation of the cigaretier. "This is a very important decision because it will allow to put a stop" to the promotion of this device, still not widespread in France, but which "takes off" thanks to the "advertising power" of Philip Morris, also considered Gérard Audureau, President of Association tomorrow will be non-smoking (DNF). The two associations had claimed 1.73 million euros of damages to the two subsidiaries, under the "prejudice suffered due to the infringement of the fight against smoking" .

"We take note of the decision of this day and study the possibility of appealing this decision , react Jeanne Pollès, president of Philip Morris France. We maintain that the allegations raised by the CNCT are unfounded. We hope that the final outcome of the case will recognize the legality of our business practices (for) our alternative product that heats tobacco instead of burning it.

The CNCT also attacked a report on March 6, 2017 by BFM Business on its website, entitled "IQOS: The less harmful cigarette of Philip Morris". In this second case, the Correctional Court inflicted a fine of 50,000 euros in Philip Morris Products and 50,000 euros suspended in Nextintactive, a company that includes the numerical activities of the NextRadiTV Group. The two companies are also condemned to jointly 31,000 euros of damages and 5,000 euros for legal costs at the CNCT.

Pretty Little Liars' Julian Morris Celebrates 18 Years with Boyfriend Landon Ross: 'I Love You' .
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This is interesting!