US Las Vegas revives 'What happens here, stays here' campaign

23:21  04 january  2018
23:21  04 january  2018 Source:   latimes.com

Heightened security expected in Las Vegas on New Year's Eve

  Heightened security expected in Las Vegas on New Year's Eve LAS VEGAS — An unprecedented number of law enforcement officers and National Guard members will be on duty when tens of thousands of people gather to ring in 2018 on the Las Vegas Boulevard.The heightened security measures come just three months after the deadliest mass shooting in modern U.S. history took place in Las Vegas.The Las Vegas Metropolitan Police Department will have every officer working Sunday, while the Nevada National Guard is activating about 350 soldiers and airmen after lawmakers approved tripling the state funding for the event's security measures.The federal government is also sending dozens of personnel to assist with intelligence and other efforts.

Three months after a mass shooting, Las Vegas returns to its more light-hearted campaign of " What happens here , stays here ." 9 as a makeshift memorial for victims of a mass shooting earlier that month. The city has revived its famous slogan " What happens here , stays here ."

The Las Vegas Convention and Visitors Authority has revived its “ what happens here , stays here ” advertising campaign , launching a time-travel Tull said other “ what happens here , stays here ” ad scripts have been prepared, and production will begin soon for a late spring or early summer release.

a lit up city at night: Las Vegas plans to revive the wildly successful © Dave Navarro/Dreamstime/TNS Las Vegas plans to revive the wildly successful "What happens here, stays here" marketing campaign.

Three months after a mass shooting that killed dozens of concert goers on the Las Vegas strip, the gambling mecca has revived a lighthearted advertising campaign that once again paints the Nevada city as a place of reckless abandon and celebration.

Following the Oct. 1 shooting, the Las Vegas Convention and Visitors Authority halted all campaigns that relied on the long-held motto "What happens here, stays here." It was replaced with the hashtag #Vegasstrong, and a message of unity and recovery.

Las Vegas Strip security beefed up for New Year's Eve

  Las Vegas Strip security beefed up for New Year's Eve Unprecedented security will greet partygoers along the Las Vegas Strip for New Year’s celebrations, which take place three months to the day after a gunman opened fire on a crowd of concertgoers in the worst mass shooting in U.S. history.City officials say as many as 350,000 tourists could show up for New Year’s weekend. There to greet them: more than 350 Nevada National Guard personnel, including 30 guardsmen at McCarran International Airport.

The Las Vegas Convention and Visitors Authority (LVCVA) is expanding upon the world-famous ‘ What Happens Here , Stays Here ,’ (WHHSH) campaign with new

The " what happens here , stays here " marketing campaign has been revived in Las Vegas three months after the mass shooting that saw dozens of concertgoers killed.

The massacre killed 58 people and left more than 500 others wounded when Stephen Paddock, 64, opened fire from the window of his room on the 32nd floor of the Mandalay Bay Hotel and Casino.

Ten days after the shooting, the visitors authority released a new ad on national television and social media sites, featuring photos and Twitter posts from Vegas fans expressing support and vowing to come back following the tragedy. In one ad, tennis star Andre Agassi, a native of Las Vegas, talked about the first responders who helped during the shooting.

Gambling revenue and visitor numbers declined following the mass shooting.

The tourism board said Tuesday it is returning to the campaign slogan that it first launched in 2002.

"Our visitors are saying they want their Las Vegas back," said Cathy Tull, senior vice president of marketing for the visitors authority.

Tull said security in Las Vegas is more visible today but the visitors authority doesn't plan to make that a topic of discussion in future tourism ads. The agency's newest ad, launched Tuesday, depicts a man who travels from the past to visit Las Vegas in 2018, where he dances, drinks and celebrates before he is transported back to the past.

Nearly 43 million people visited southern Nevada in 2016, generating $35.5 billion in spending, according to an economic analysis drafted for the visitors authority by Applied Analysis.

Visit the Los Angeles Times at www.latimes.com

Celine Dion Apologizes to Fans After Canceling Shows on Doctor's Orders .
The 49-year-old actress struggled to get through Friday's concert.Celine Dion is apologizing to her fans.

—   Share news in the SOC. Networks

Topical videos:

This is interesting!