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World opiates: Massachusetts attacks the civilizated publicis subsidiary

22:30  07 may  2021
22:30  07 may  2021 Source:   challenges.fr

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Opiacés © Getty Images North America / AFP / Archives - John Moore Opiates Opiate Crisis: Publicis Health, a publicis subsidiary, is trailed by the US state Massachusetts.

The American State of Massachusetts attacked the civilian company on Thursday Publicis Health, belonging to the French advertising giant publicis, which it accuses having contributed to the opioid crisis by helping the laboratory purded to push the doctors to prescribe his medicine Anti-Oxycontin Pain.

"Responsibility for the opioid crisis crosses the entire industry, from Purdue and the Sackler family to consultants and partners like McKinsey and Publicis," said Massachusetts, Mara Healey, in a statement.

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In the complaint lodged with the Tribunal du County of Suffolk, the Prosecutor claims that, through dozens of contracts between 2010 and 2019, worth more than $ 50 million, "Publicis has initiated a myriad of unfair strategies And misleading who weighed on the prescription of Oxycontin across the country, including in Massachusetts. "

Among these "strategies", the prosecutor cites actions aimed at "combating hesitations" of prescribing physicians, to push doctors to prescribe oxycontin rather than more weakly dosed opiates, and on longer durations - as much elements that increase the risk of dependence.

The Massachusetts calls on the Tribunal to note that Publicis Health has created a public nuisance "and to condemn the company to pay" compensatory "damages of an unspecified amount.

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"All our work was completely legal," reacted a spokesman for Publicis Health in a statement, and saying that the reproached facts fell under the prescription.

"Publicis Health acted only as an advertising agency" and only "execute the Purdue Advertising Plan and buying advertising space," he added, accusing the Prosecuer for taking "out of context" statements "

A multiplication of attacks in justice

The American states have attacked in recent years not only purded, which has filed the balance sheet in 2019, but many companies they judge co-responsible for the ravages caused by oxycontin.

In February, the States thus obtained McKinsey consulting firm that it pays $ 573 million to pay the legal proceedings launched against him for contributing to the opiate crisis.

Since Monday, three major American drug distributors opiatesComponant for the first time before a Federal Court of West Virginia, accused of flooding this state, among the poorest of the United States, anti-pain pills, causing dozens of thousands of overdoses.

An increase in overdoses

before the pandemic, the opiate crisis and the outbreak of overdoses it has trained - with about 500,000 deaths in the United States since 1999 - seemed to stabilize.

But the number of Overdose deaths returned to the rise in 2020, to reach a record of more than 87,000 deaths from September 2019 to September 2020, according to federal figures published in April.

AFP

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