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World Lille: How the Lille metropolis tries to maintain the link remotely with the Chinese tourists

20:35  22 july  2021
20:35  22 july  2021 Source:   20minutes.fr

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far from the eyes, far from the eyes of the heart. For a year and a half and the beginning of the sanitary crisis , Chinese tourists do not put in France. A real shortfall for the tourism sector because before Covid, more and more people from the middle empire came to discover the hexagon.

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In the Lille metropolis, no less than 10,000 Chinese landed every year to discover the charms of the capital of Flanders. So not to lose the link with an important coveted clientele on all sides, a communication operation was put in place by the European Commission and Atout France , French Tourism Development Agency.

A livestream in the streets of Lille

"This campaign is intended to communicate on social networks for Chinese Chinese but also for the Chinese diaspora installed in Europe. We are helped by a Franco-Chinese society but also by Chinese residing in Europe to realize thematic videos on the right side addresses or gastronomy of the city of Lille, "explains Séric Lenne, Hello Lille, Agency D 'Attractiveness of the Lille metropolis.

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This Friday at 14h (20h in China), a livestream animated in the streets of Lille by a Chinese guide will take place on the social network WE Cat Experiences . For an hour and a half, the connected Chinese will discover the charms of the city center of Lille with a typical postcard (great place, old scholarship, belfry ...). One way to make the charms of the northern city discover a potential Chinese clientele that has evolved in recent years.

A change in tourist profile

"For a long time, we had the stereotype of the group tour with the Chinese coaches in Paris. But now, we have more and more individual travelers. It is a generation that approaches a little more from the cannons of the Western tourist, "says Lenne.

remains to bring back this type of clientele in the region. To achieve this, besides the end of the expected health crisis as quickly as possible, new communication operations will develop in the coming months. Last March, a video of the Chinese blogger Zhu Zhengting had made 3 million views in a few days while Lille was mentioned only for about ten seconds. What to encourage the promoters of Lille tourism to continue in this direction.

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