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World Adele's comeback single: Hit or Miss?

04:05  15 october  2021
04:05  15 october  2021 Source:   bbc.com

She's Back! Adele Previews New Song 'Easy On Me' After 5-Year Hiatus

  She's Back! Adele Previews New Song 'Easy On Me' After 5-Year Hiatus She's Back! Adele Previews New Song 'Easy On Me' After 5-Year HiatusThe 33-year-old gave fans a glimpse of the first single, “Easy On Me,” from her forthcoming record in an Instagram clip on Tuesday, October 5. In the video, Adele puts a cassette tape into a car stereo and drives with the window rolled down. The full song is due out on October 15.

After a slow-burning PR campaign, Adele's first new music in six years has arrived.

  Adele's comeback single: Hit or Miss? © Columbia Records

Easy On Me, a spare and emotional piano ballad, was released at midnight UK time, offering fans the first glimpse of her "divorce album", entitled 30.

That will be her follow-up to massively successful albums 19, 21 and 25.

Easy On Me sees Adele explaining her decision to walk away from her marriage in 2019, while asking her son and ex-husband for understanding.

"I changed who I was to put you both first," she sings, "but now I give up".

That moment, so naked and unvarnished, sends shivers down your spine.

Adele's voice is full of regret, but also resolve.

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In the accompanying music video, director Xavier Dolan chooses this moment to transition from black and white to full colour. It becomes clear that this is the sound of a woman who has dismantled her entire world, realising she needn't feel guilty for putting herself first.

https://www.youtube.com/watch?v=U3ASj1L6_sY

The chorus, "go easy on me", is addressed to herself as much as her family - and she realises it's too soon for them to see her point of view.

"I had good intentions / And the highest hopes / But I know, right now / It probably doesn't even show."

The song was apparently the first track written for Adele's forthcoming album, and dates back to the year of her separation. The immediacy of those emotions is apparent in her vocal, simultaneously strong and vulnerable.

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  Adele Gives Fans a Sneak Peek at Her New Single in First-Ever Instagram Live: 'Might Get in Trouble for It' The singer's new single "Easy on Me" will be released on Oct. 15The Grammy winner, 33, played a snippet of "Easy on Me" near the end of her live video chat, though she said she "might get in trouble for it.

But there's also a generosity to the song. Adele is reaching out to the people she's hurt, but Easy On Me is also a big woolly blanket wrapped around the loneliness and pain of anyone who's been through a core-shaking break-up.

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Fans around the world stayed up to hear the song as soon as it premiered - with 299,000 people watching its debut live on YouTube.

It comes just five weeks before her new album - which was first teased in a global marketing campaign that saw the number 30 projected on to buildings and billboards in Brazil, Mexico, Dubai, Italy, Germany, Ireland, the US and the UK.

Fans correctly guessed the release date of 19 November when Taylor Swift moved her forthcoming album forward by a week, apparently to avoid a clash with Adele.

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Like her previous three albums the title is a reference to a specific age in Adele's life.

She turned 30 in 2018 - the year she both married her long-term partner Simon Konecki, and then saw their marriage split.

The star has said the album was recorded to help her nine-year-old son understand their divorce the following year.

"I wanted to explain to him through this record, when he's in his 20s or 30s, who I am and why I voluntarily chose to dismantle his entire life in the pursuit of my own happiness," she told Vogue magazine.

"It made him really unhappy sometimes. And that's a real wound for me that I don't know if I'll ever be able to heal," she added.

https://twitter.com/Adele/status/1448287471649837061

Now 33, the singer said she had "learned a lot of blistering home truths" about herself while writing her new music.

Writing on Twitter, she compared the record to a friend who comes over with "a bottle of wine and a takeaway" and offers a shoulder to cry on during trying times.

"That friend who snuck in and left a magazine and a face mask with some bath salts to make me feel loved while inadvertently reminding me not only what month it actually was, but that I should probably exercise some self-care!"

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'New Sounds'

While Easy On Me is very much a traditional heartbreak ballad, there have been hints that the rest of the album will showcase a more experimental side to Adele's music.

According to Vogue, one track features her vocals "sampled and resampled over a hypnotic beat", that is reminiscent of electro-pop act Goldfrapp.

She has also worked with London-based producer Inflo - responsible for the retro R&B sounds of Michael Kiwanuka and Little Simz - as well as the Oscar-winning composer of the Black Panther score, Ludwig Göransson.

Radio 2 DJ Jo Whiley, who has been played a handful of the songs, said there are "all kinds" of sounds and genres on the album.

"There's one that I listened to and it just made me feel incredibly sad," she added. "She really does pour her heart out and her voice, I think, has never sounded better.

"I was really surprised by the heights that she reaches - and the power and the resonance within her voice is amazing."

  Adele's comeback single: Hit or Miss? © Reuters

However it sounds, 30 is certain to be a shot in the arm for the UK music industry.

Only one British album released since the start of 2020, Dua Lipa's Future Nostalgia, has sold the 300,000 copies required to be awarded a platinum disc.

It took her 10 months to achieve that feat. By contrast, Adele's last album, 25, went platinum in its first 24 hours.

Adele Reveals the Surprising Way Her Loved Ones Reacted to Her New Music

  Adele Reveals the Surprising Way Her Loved Ones Reacted to Her New Music Adele released her first new single in six years on Friday with the song 'Easy on Me.'Promoting the new single on the BBC 1 Radio Breakfast show with Greg James on Friday, Adele shared the funny response the song originally got from her closest friends.

It went on to become the UK's 14th best-selling album of all time, with sales in excess of 3.6 million.

Embarrassment of riches

Sony, her new record label, will be hoping to match those sorts of sales heights - although the CD market has declined precipitously since 2015; and Adele's streaming numbers don't yet match those of her peers.

She currently has 22 million monthly listeners on Spotify, compared to Ed Sheeran's 75 million and Taylor Swift's 46.5 million.

New music will undoubtedly boost those figures, however, even if Adele faces stiff competition from Sheeran, Swift, Abba and Coldplay, who will all release new material in the coming weeks.

Martin Talbot, chief executive of the Official Charts Company, described the pile-up as an "embarrassment of riches" that is almost unprecedented for the music retail sector - but he predicted Adele would emerge on top.

"It would be a brave man who predicted anything other than 30 being the biggest album of this Christmas," he told the BBC.

"And, with certifications now also reflecting streams, as well as traditional physical and download sales, it is in with a strong chance of going platinum in its first week."

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Adele Reveals James Corden Gifted Her Celine Dion’s Chewing Gum in a Frame: “It’s My Proudest Possession” .
In a wide-ranging video for Vogue’s “73 Questions With Adele,” Adele revealed if she will ever tour again, the advice John Mayer gave after her vocal surgery, details from the moment she broke her Grammy for Beyoncé, and a prized possession item from Celine Dion. During the 18-minute video released Thursday, Adele revealed that her most prized possession was gifted from The Late Late Show host and friend James Corden — however the answer proved to be a surprise. When asked about the item, the “Easy On Me” singer playfully said, “It’s pretty amazing,” before handing the interviewer a framed photo labelled “Celine Dion’s gum.

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